TikTok is introducing a new feature that enables them to cut down on the amount of AI-created media appearing in their streams. This step comes as the platform revealed that it presently contains over 1 thousand million AI videos.
Pilot Phase and Launch
The update is being tested over the next few weeks before a full-scale rollout. This development aligns with a rise in content created by AI, fueled by emerging content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising channels on a competing service exclusively feature AI-generated videos. A large amount of this output is classified as low-quality AI content, a label for substandard, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that many people like content made with AI tools, from AI artwork to informative clips, and we aim to give people the option to adjust the amount of that, depending on their own likes,” said a spokesperson.
AI on the Platform
The service announced that there are now 1.3bn videos on its service identified as artificially created. Collectively, more than 100 million media items are added to the platform each day, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Viewers will be in a position to reduce or increase the amount of AI-generated videos they view by accessing the content preference option in the platform and picking the AI content topic. Further subjects that can already be controlled under the tool include politics, style, beauty, and choreography.
Content Labeling and Policies
TikTok’s rules mandate content makers to identify lifelike AI-generated content, and it forbids malicious AI impersonations of celebrities or crisis events. Any believable artificial content that is not labeled can be taken down under its community policies.
Furthermore, the app will henceforth apply an “AI-made” label to content created with its built-in AI features, or detected by an cross-platform project for identifying artificial media. This step is aimed to help prevent users from trying to circumvent the labeling process.
Responsible AI Funding
The company is furthermore introducing a $2 million awareness program for specialists and groups to create learning resources about responsible artificial intelligence. This project will support non-profit groups specializing in educating computer science.
Content Safety Approach
TikTok has supported its moderation strategy, following controversy over plans to cut jobs for a large number of safety staff in Britain. The company is planning to reduce a significant number of roles in its trust and safety team in the UK capital, with trade unions and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but automated tools can shield workers by removing the most distressing content prior to it gets reviewed by people. The platform announced a notable drop in disturbing and violent content handled by safety staff over the past year due to intervention by its automated systems.
It is vital to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we also think it’s extremely critical to limit contact with harmful content as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”
